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"It Is The Deal... The Offer... The Proposition You Are Making That Is The Heart And Soul Of Great Copywriting!"
In many cases a strong offer will succeed in spite of a weak copy written by marketing morons"
- Gary Helbert (one of the most successful copywriters ever)
In many cases a strong offer will succeed in spite of a weak copy written by marketing morons"
- Gary Helbert (one of the most successful copywriters ever)